For those of us who are free, freedom often goes unsung. But for certain mice and rats rescued from a laboratory, that instant of emerging into fresh air and sunshine for the first time ever is a miracle, a moment of true wonder.
And on one such occasion last August, “the perfect day to experience how beautiful this world can be“, Italian vegan and ardent animal-lover Rachele Totaro was there with her camera to capture every emotion.
Maybe like me you believed that ‘only’ those millions of poor animals used in lethal tests die at the hands of workers in labs. Not so. Many millions more used in non-lethal experiments as well as those simply surplus, kept ‘in reserve’ in case they might be needed, are routinely killed. An institution that values these lives only as units for the practice of research is hardly going to care for them once they no longer serve the purpose.
But in Italy at least, the law permits those who do value the lives of these little beings to save them from that fate. And near Milan, a wonderful shelter called La Collina dei Conigli is rescuing all the rats, mice and rabbits they can from laboratories, and searching for them safe, happy forever homes.
Rachele speaks of her gratitude, as the mice and rats were released from their imprisonment and suffering on that particular hot August day, “to have witnessed such a great moment of rebirth!”
So… is this above the famous “sky”?
Who are you?
I’ll protect you…
Enjoying the moment
I love you!
Tell me the story of how you rescued me, again…
So many things to see
“Shy ones, little warriors, curious explorers, cuddle-lovers: every one acted in a different way when taken outdoors, and they showed once again that they are not mere numbers, as they are considered in labs, but individuals with peculiar attitudes and personalities.”
Sharing as they do 97.5% of DNAwith us, why should we be surprised if we find ourselves instinctively reading in their body language and little faces the same emotions we experience ourselves.
And if Rachele’s gentle photos make you cry, know that you are not alone!
To see more of Rachele’s pics of nonhuman persons, click here
On the morning of August 17, nearly 12,000 animal rights activists arrived at the Achilles Statue for the Official Animal Rights March of London.
Chants bellowed through the streets of London as activists took over Trafalgar Square early Saturday morning. The atmosphere was electric, according to Animal Rebellion co-founder Dan Kimble, whose newly formed volunteer network will carry momentum from the march into a series of similar nonviolent demonstrations for two weeks this October. He is determined to create a world where compassion towards all non-human animals is the norm, and so are we.
The event was organized by Surge, a grassroots animal rights organization “determined to create a world where compassion towards all non-human animals is the norm.” Surge is coordinating more than 40 other Official Animal Rights Marches around the globe. Present at the March were speakers such as Earthling Ed, Mythical Mia, and Nelufar Hedayat, to name a few. Chants bellowed through the streets and through the entire London community as activists took over the square.
This year, Surge welcomed Animal Rebellion, the newly-formed mass volunteer movement, to the Official Animal Rights March of London. The purpose of this alliance is to provide an introduction to the two-week nonviolent demonstrations led by Animal Rebellion beginning on October 7.
“The atmosphere was electric today as we officially launched Animal Rebellion,” Dan Kimble, co-founder of Animal Rebellion, told Sentient Media. “I’m really, really excited about what this momentum will bring.”
This Rebellion will take place at the Smithfield Meat Market in London, mobilizing 10,000 animal advocates for two weeks with demands for the government to cease animal oppression and shift to a plant-based food system.
“My promise to the animals is this: You have all of me. The lioness in the circus—I see you. The pig in the sow stall—I see you. The mouse in the medical experimentation facility—I see you. The fish crushed at the bottom of a trawler net—I see you. I know your suffering, and I will never be silent. I will push forward no matter what life throws my way because the cruelties inflicted on you must end, and I’ll do all I can to see that happen. You have all of me.”
The stirring words of outspoken vegan activist Emma Hurst, representative of the Animal Justice Party(AJP), at her swearing in to Australia’s New South Wales State Parliament. She is now the third vegan activist elected to state office.
My last post “Isn’t it Time to Stop the Killing in the Name of Conservation“, cast the spotlight on the horrific scale of Australia’s ongoing slaughter of wild and feral animals. Still more blood is shed to ‘protect’ farmers’ and ranchers’ interests – without mentioning the unhappy fate of the farmed animals themselves. So it’s good to know Arian Wallach and the Centre for Compassionate Conservation are not alone in their campaign for kinder ways. Here is an introduction to the Animal Justice Party –
Last month vegan activists stopped the traffic in central Melbourne, while others demonstrated outside abattoirs. The Prime Minister Scott Morrison no less, said their activism was “un-Australian”, and bad-mouthed them as “green-collar criminals”. 40 of them were arrested. He declared his determination not to let them “pull the rug from under our Aussie farmers,” at present an industry worth $30 billion.
May 18th’s pivotal election
“Australians will return to the polls this Saturday in what’s becoming a pivotal election for animals and the environment. The big question: Will Australia’s next prime minister be friend or foe to the nation’s animal agriculture industry?”
Veganism in Australia
The country has more than 2 million vegans
Veganism is especially popular among younger voters
44 percent of young people (aged 18–24) think that veganism is “cooler than smoking.” (Certainly much healthier!)
The plant-based food industry there is forecasted to grow 58%by 2020
Why things have to change
1.8 billion animals have been killed for food in Australia so far this year and counting
70% of the $30 billion Australian agriculture is ‘worth’ comes from slaughtered animals
30% comes from milk, wool and eggs (which of course all also mean animal slaughter)
Last year the country exported 2.85 million living animals which suffered cruelly over long journeys in cramped shipping containers
2,400 sheep died of heat stress en route from Perth to the Middle East
Australia’s animal agriculture accounts for 11% of national emissions of GHGs
Over 20 year timescale that actually means 50% because methane has a stronger climate forcing effect
“Nearly 85 percent of the population that lives along the coast will be impacted by rising seas, storm surges, flooding, heatwaves, and damage to public infrastructure”
And climate change is already a big problem
Last year Australia’s Bureau of Meteorology issued four Special Climate Statements relating to “extreme” and “abnormal” heat, and reported broken climate records
With temperatures around 40°C in December last year, firefighters struggled to contain the 115 bush firesraging across Queensland
Piles of dead fox bats, whose brains literally fried in the heat, covered Sydney
For the last two years the country’s rainfall has been 11% below average
With the severe shortage of grazing on the parched land for their cattle, farmers in Western Australia have been struggling to find the money for the cost of feed, at $10,000 dollars per truckload
Farmers have also had to drive round with tankers of water to keep their thirsty cattle alive
In spite of all this, “as far as Prime Minister Scott Morrison and Parliament’s pro-farming majority are concerned, animals are no more than the means to a very profitable end for this Parliament.” (This attitude is what we are all up against.)
The Animal Justice Party, which doesn’t“prioritize a cattle and BBQ culture ahead of a livable climate,” but does, like Emma Hurst, prioritise animal rights, certainly has its work cut out.
If you live in Australia please vote this Saturday for the AJP.
“My promise to the animals is this: You have all of me.”
For the sake of the animals, please share this post widely. Thank you.
Sign Animals Australia’s petition against live exports here and take more actions for the animals here
Is the human race divided into two tribes, those who love animals and those who don’t? Yes, it seems so. But what makes us this way? If only we could open a window into the human brain and see what is going on in there, what it is that makes one ‘tribe’ so different from the other.
Oh, hang on – we can. Exactly what was revealed when neuroscientist Massimo Filippi and his team did just that, opened that window, we will come to very shortly.
We’ve already seen in his fascinating book The Animals Among Us, John Bradshaw delving deep into the past to unravel the threads of our relationship with domesticated animals. He uncovers an evolutionary forking of the path – one group of humanity opting to settle, begin domesticating and living with animals, while the other remained hunting, marauding nomads.
Through the generations, passing those tameness genes down, the domesticated cats and dogs, cattle and sheep gradually got tamer. And at the same time the humans who lived with animals passed down their own evolving animal-loving genes to their descendants.
Meanwhile, the nomads found themselves an easy living without the trouble of making animals a part of their daily lives, by raiding the others’ settlements and stealing theirs. Animal-lover of animal-unlover, whichever group we fall into, that is very likely how we came to be. With apologies to John Bradshaw for squeezing what takes a book to explain into an ever-so-slightly oversimplified couple of paragraphs!
Now back to Massimo & co and their window into the brain
Their project set out to measure and compare the levels of empathy towards other humans and towards nonhuman animals in 3 different groups: omnivores, ethical vegetarians, and ethical vegans. By ethical we mean those who are veg*n for the animals rather than say, simply for their own health.
All the participants were first given an ‘Empathy Quotient’ survey to complete. Social cognitive neuroscientist Claus Lamm’s definition of empathy might be useful at this point:
“When we are confronted with another person [human or nonhuman] – say, someone in pain – our brains respond not just by observing, but by copying the experience. Empathy results in emotion sharing. I don’t just know what you are feeling, I create an emotion in myself.“
Next, using fMRI (functional magnetic resonance imaging) they showed the different groups images of human suffering and animal suffering, and monitored their brain activity to establish exactly what was happening inside these people’s heads.
The results of the fMRI:
The veggies and vegans showed more activity in empathy-related areas of the brain to images of both human and nonhuman suffering than the omnis
The veggies and vegans responded more strongly to the animal suffering than the human suffering
The vegans responded more strongly than the veggies to animal suffering
The veggies reacted more strongly than the vegans to human suffering
The omnis reacted more to the human suffering than the animal suffering
Both vegans and veggies showed reduced activity in the amygdala, which means that they were trying hard to control their emotions. Especially the vegans
All of which corresponded with the results from that preliminary EQ survey.
The study does leave some questions unanswered. For example, wouldn’t it be important to know which nonhuman animals appeared in the images? Were they dogs, cats, rats or hens? If they weren’t companion animals, might not cognitive dissonance have come into play for the omnis? After all, veg*ns don’t hold exclusive rights on loving animals, do they?
Cognitive dissonance – a brief excursion into the secret that enables our crazy species to both love animals and eat them. This is how it works:
In our Western culture we are socially conditioned to see animals as falling into specific groups defined entirely by how we humans relate to them, and how useful they are to us. We absorb this way of thinking completely unconsciously from our mother’s knee, and everything we encounter throughout our childhood, books, movies, games, toys, advertising, reinforces the construct.
So we have:
Wild Animals with whom we have little contact
Utility Animals who ‘work’ for us – horses, donkeys, farm and police dogs and so on
Food Animals – cows, pigs, sheep, hens
Animals for entertainment– racehorses, greyhounds, circus animals, animals in zoos and aquaria
Animals for ‘education’ – animals in labs, zoos and aquaria, in schools and universities
Companion Animals – pet dogs, cats, hamsters, budgies etc
And let us not forget
Vermin – this category can be made to emcompass any species from buzzards to badgers that humans discover reasons for finding ‘a nuisance’
What makes veg*ns different, is that they have broken down and demolished this construct. To them it matters not whether it is a woodlouse or a wolf, a chicken or a cheetah. A life is a life, and each and every one matters and has a right to live free from harm and exploitation. But might it not make a difference which animals’ pics were shown to the omnivorous participants? As they remain captive to that social conditioning which compels them to allot a category to different animals, some animals might matter to them more than others.
That aside, it’s no surprise that omnis responded more to human suffering than animal, or that for the veg*ns it was the reverse. The interesting finding was that the veg*ns were more responsive to suffering overall than the omnis. Yet most veg*ns including me, started life omnivorous.
So do the study’s results mean we were born with an innate empathy that turned us into vegans, or did becoming vegan make us more empathetic? Who knows.
If we fail to imagine what animals might be feeling, ” we could do a great deal of harm, and put suffering in the world that doesn’t need to be there”
Philosopher Janet Stemwedel
One thing the findings do, is cast doubt on how effective it is for animal advocates to try ‘converting’ omnivores by showing them images of the misery endured by so many animals at human hands. The response might fall disappointingly short of a ‘road to Damascus’ experience. The research shows that for some, seeing is not necessarily feeling.
But it isn’t only written in the genes. The brain has plasticity – it is capable of being moulded. So let’s take the hopeful view and assume that becoming vegan helped make us more empathetic. And that omnivores may have more of those nomadic raiders’ genes with an animal-disconnect. But they are also profoundly conditioned, as we all are or have been, in their attitudes to nonhuman animals by the prevailing norms of our society.
Do you love animals but still eat them? Here is one eloquent, passionate man who may be able to change your mind. Philip Wollen, tearing down those malignant social norms – so inhumane towards nonhuman animals, and indeed, so disastrously damaging for humankind and the planet itself.
Animal rights and art have not always been easy bedfellows. Belgian artist Jan Fabre got into hot water for a performance in which he threw several cats up a flight of stairs, who let out pained meows in response. Damien Hirst, meanwhile, is famed for works featuring a formaldehyde-soaked shark, a pig’s head, and even a piece that required the killing of 9000 butterflies. The most recent example, however, was at Colorado’s Aspen Art Museum, where – as part of the show – turtles were made to amble around an art exhibit with iPads attached to their shells.
But there are also plenty of examples of animal rights being championed by the arts. Vivienne Westwood and Stella McCartney are well-known for their anti-fur and anti-leather stances, whereas Morrissey is outspokenly meat-free, once writing the memorable lyrics: “It’s not “natural”, “normal” or kind/ the flesh you so fancifully fry/ the meat in your mouth/ as you savour the flavour, of murder”. Then, of course, Rembrandt, one of the greatest painters of all time, was a pioneering vegetarian. Here, we look at some of the most compelling animal rights artivists.
Performance artist Jacqueline Traide, sickened by cosmetics testing on animals, wanted to convey the cruelty of it to the public by having the procedure done to herself. She was tortured for 10 hours in the performance, which was done in a vitrine in the Oxford Circus branch of Lush, as shocked pedestrians looked on. Amongst a number of activities, Traide had her mouth held open with a vice, was force-fed, had a strip of her hair shaved off, and was given two injections.
(Further info about the EU ban on animal testing for cosmetics here
Email your MP to support global fight against cruel cosmetics here)
Portuguese artist Zoe Birrell once made an art installation consisting of 420 dairy cows, each made from vegan fair-trade chocolate, and each equalling her body weight of 53kg. The life of a modern dairy cow is marked by the emotional stress of the loss of her baby calf, combined with the hormonal effect of being kept perpetually pregnant. It inspired Birrell to respond to these psychological and physiological issues, considering the ethical alternatives, as well as, how it related to her own femininity.
Jonathan Horowitz stopped eating meat at the age of 12, after his parents took him to a bullfight when on holiday in Mexico. The artist’s heavyweight Go Vegan! exhibition at a former New York meat-packing plant, LaFrieda Meats, aimed to normalise the idea of meat-free living. Horowitz compiled a portrait gallery of more than 200 celebrity vegetarians, as well as a video installation featuring Paul and Linda McCartney, arguing for veganism through the medium of modern living: commodity culture.
Banksy, the king of street art, made a return to the road with his puntastic project Sirens of the Lambs. Making appearances around the world, such as New York City and Glastonbury, the piece was a “moving sculpture”, in which a truck full of shrieking cuddly animals being taken to slaughter, drove around. The work is designed to highlight the issue of animals being farmed for their meat, but without the usual, depressing consequences.
Sue Coe grew up hearing the rattling of chains and screaming from the local abattoir at her home in Hersham, England. The normalisation of mass slaughter, which she also saw at abattoirs from Liverpool to Los Angeles, became the inspiration for her graphic paintings and drawings. These works are imbued with a mind-warping darkness and death, that the viewer can hardly ignore.
Artist and animal rights activists Alice Newstead once painted herself silver and suspended herself from hooks to protest the fishing of sharks, who are threatened with extinction (around 100 million sharks are caught in commercial and sports fishing every year. Piercing the skin of her shoulder blades, she was hung for 15 minutes, as blood streamed down her back.
Asher Jay uses her digital graphic skills innovatively to inform the world about animal abuse. In Africa, Jay made screensavers of a poached rhino horn dripping with blood. In China, she integrated elephant tusks into Chinese language characters to encourage a halt in ivory buying while her enormous images of elephants killed for their tusks were projected in New York’s Times Square. “I wanted to visualize the scale and brutality of the crisis and use art to tell the blood ivory story,” she says. “Each year, 35,000 elephants are slaughtered; that’s one every 15 minutes.”
Rocky Lewycky’s project Is It Necessary? addressed the problem of factory farming in a violent new way. The work was comprised of hundreds of ceramic animals – pigs, cows, turkeys, fish – neatly positioned together. Each day Lewycky would enter the gallery space, elect an animal, and brutally smash it to pieces, leaving the white sculptures to reveal their blood-red interiors.
New York artist Dan Witz came over to east London to create his project Empty The Cages. For it, he placed chicken claws and pigs heads in 30 different locations around the streets of Shoreditch, in order to subtly raise the issue of animal consumption, and its dire consequences. Witz explained: “Climate change, deforestation, wildlife extinction, water waste, air pollution and ocean dead zones (among other things) are all directly attributable to meat, dairy and egg production.”
(I urge you to check out what Dan has to say about some other work he did with PETA, and how it made him feel)
Different societies and cultures always tend to draw the line of what sort of animal is okay to eat differently. Elephants, dogs, and silk worms are all consumed in places around the globe. Sacramento-based multimedia artist Gale Hart tackled this issue with her project Why Not Eat Your Pet? It juxtaposed images of devastating animal cruelty with pets that have sinister, child-like innocence.
Ask kids what they are most scared of, and with one voice they’ll shriek “SPIDERS!” Hardly surprising then that of all the phobias UK people suffer, nearly half involve creepy crawlies, spiders taking the crown. And no less than three quarters of undergrads canvassed admitted to some level of arachnophobia.
Arachnophobes have always been a puzzle to me. Despite having once been on the receiving end of a startling nip, I love spiders. The cobwebs in the corners of my house are designated conservation zones where no duster is permitted. Tell me, what’s not to love? Any creature that can draw silk like magic out of its own body, and spin the thing of beauty that is the spider’s web, deserves better PR – IMHO.
My personal favourite has to be Bagheera Kiplingi, who out of 40,000 named species, is the only known vegan spider in existence! It’s name alone is endearing. This is what the BBC has to say about our little veggie friend: “Like other species of jumping spider, Bagheera kiplingi has keen eyesight, is especially fast and agile and is thought to have good cognitive skills, which allows it to “hunt” down this plant food.” See, these little guys are clever too. (Apologies if the ‘jumping’, ‘fast’ and ‘agile’ have triggered a phobic meltdown)
But come on guys, we don’t have any real monsters in the British Isles. The house spider we’re likely to find in the bath at this time of the year, or glimpse out of the corner of an eye hurtling across the floor of an evening in the flickering light from the TV, deserves to be a welcome guest. It’s estimated that one will chow down and clear your home of 2,000 unwelcome bugs and flies a year. OK, so it can be a decent-ish span from one hairy little foot across to another, especially 2,000 bugs further down the line, but it’s not exactly in dinner-plate-size tarantula league.
If you live in Central America, India, Australia or such, you’d be insane – and quite possibly on the way to meet your maker – if you weren’t anxious about spiders. But we have no spiders of evil intent here, no deadly wolf, no sinister black widow. So why the fear? If it can’t be the size, or the poison factor here in the UK, how come this irrational abhorrence of arachnids?
Arachnophobia does run in families. The question is, inherited or learned? Nature or Nurture? It seems plain commonsense that if mum or dad are scared of these beasties (and it’s more often than not mum) the kids will not be slow to pick up on it. So nurture then.
Well, yes, but not entirely. As with so many aspects of the human animal’s behaviour, unpicking the tangled web of the two Ns isn’t simple. In a 2008 study, 5 month old babies who were shown a variety of images, looked longer at the spiders than at any of the other pics. These babes were unlikely to have been ‘turned’ at such an early age. The finding indicated, the co-authors said, that “humans, like other species, may possess a cognitive mechanism for detecting specific animals that were potentially harmful throughout evolutionary history.” Arachnophobia could well be innate – evolution made us this way. Not irrational at all, but an aid to survival.
A more recent and wonderfully titled study, Spiders at the Cocktail Party, confirms the baby test finding: human evolution has passed down undiminished the ancient fear of the arachnid. This time students were shown a range of different images to identify, including several fear- or revulsion-inducing objects like needles and flies, as well as spiders. Nearly all the participants recognised the spiders more quickly than any of the other images, and also gave them more attention. The spiders were rapidly spotted, even when they appeared out on the display’s periphery, and while the central image was drawing the subjects’ focus and conscious attention.
“Spiders,” say the authors, ‘may be one of a very few evolutionarily-persistent threats that are inherently specified for visual detection and uniquely ‘prepared’ to capture attention and awareness irrespective of any foreknowledge, personal importance, or task-relevance.”
Or, in plain English: Try to complete any requisite task, and we’re beset with constant distractions. We may pride ourselves on exceptional concentration and ability to focus. But, it doesn’t matter how engrossed we may be, the one thing that is certain to grab our attention however peripheral or fleeting its appearance, and spark in us that instant phobic response – is the scary eight-legged creeping and quivering, scurrying, scuttling, spider.
It really is all in the genes. You, my arachnophobic friend, are hard-wired this way. It’s normal.
Happy Halloween – and please don’t stamp on the spiders!
(What’s wrong with me then? Why can’t I be in the arachnophobe gang? What’s gone awry with my hard-wiring? Am I missing a gene or two? Maybe I’m a Neanderthal throwback or something. Any other dis-arachnophobes out there…. )
Vegan Mafia? This particular ‘underworld’ is subversive, for sure, but nothing like as sinister as it sounds. In fact, it’s all good. It’s the nickname given to a group of committed (and super-rich) vegans, including the creator of Google Ventures Bill Maris, who choose to put their money where their mouth is, literally – in plant-based start-up companies. Proving that you can have strong ethical goals and still be hard-headed in business, they reckon their investments are a pretty safe bet on a greener future for food.
“There’s a whole community of us building and funding vegan companies,”says long time vegan Ryan Bethencourt.
Who is Ryan Bethencourt, you ask? He may not be a household name, even in vegan households, but he should be. 38 year old Miami-born Ryan is a highly-qualified bioscientist with degrees from Warwick, Cambridge and Edinburgh Universities. In 2014, he co-founded IndieBio, and has become a major mover and shaker in the post-animal bioeconomy, and advisor to The Good Food Institute.¹
He and his team at IndieBio have funded 68 biotech start-ups to date, including Clara Foods (animal-free eggs), New Wave (algae- and plant-based ‘shrimp’), and Pembient (lab-made wildlife products).
Interestingly, each one of those companies completely independently of the others, describes itself on its website as ‘subversive’, or uses the verb ‘subvert’. Oxford English Dictionary: ‘To subvert’ meaning ‘To undermine the power and authority of an established system”What could be more perfect than undermining the atrocity that is animal agriculture in the 21st century.
Though our mafia are all vegan, what emerged in interviews with a handful of the ‘mafiosi’ conducted by CNBC, was that the start-ups they invest in don’t just target their new products at vegans – though of course we do get to reap the benefits. They love the idea that Beyond Meat for instance, has got their burgers selling from the meat counters in big grocery chains. And that eatery chain Veggie Grill primarily serves people who also eat meat – which is great, because obviously they’re not eating meat while they’re dining at Veggie Grill.
30 year old ‘Robot Guru’ aka billionaire Kyle Vogt, who in September last year hit the headlines by buying the most expensive house in San Francisco, is a VM (Vegan Mafia) newcomer. Just about the same time as he purchased the house, his wife opened Charlie’s Acres sanctuary for farm animals rescued from abuse, or destined for the slaughterhouse.
Kyle figured that if his wife was busy saving them, it didn’t make sense for him to keep on eating them. So he went vegan.
A year on, his business angle is, that though appealing to people’s hearts has its place, creating plant-based foods that taste better and are cheaper than foods derived from animals makes the best business sense.
VM investor Seth Bannon is another remarkable vegan. He was only 14 years old when he began volunteering for advocacy organisations. Fast forward a few years: frustrated by the outmoded technology he found being used in the advocacy world – a good 10 years behind the video games he was playing – he set up Amicus: its mission: “To empower people to advocate for the causes they care about through technology”. Now Amicus’s cutting edge tech powers The Human Rights Campaign, Greenpeace, Everytown for Gun Safety, The Humane League, and more.
Amicus’s success opened Seth’s eyes to the potential for positive social change through business. He co-founded and still runs Fifty Years, a venture fund supporting “entrepreneurs solving the world’s biggest problems with technology.”
But back to food. Seth may have ideals, but he has no illusions: “The case for giving up meat is clear: There’s a health case, an environmental case,”he said. (Not to mention an animal welfare/animal rights case.) “But we have largely given up on education as a tool for convincing people.”
As we all know to the animals’ cost, you can show people the horrors of animal ag, you can tell them how it’s wrecking the planet and contributing to climate change, you can say, animal products are bad for your health, but some people just do not want to know. The entrepreneurs Seth is backing, he says, look at the market through a“strict business lens.”
So the VM look to support plant-based products that will be yes, healthier and environmentally friendly and cruelty-free, but most of all cheaper to produce than the current animal products they are looking to replace.
Geltor is a good example – a less expensive as well as cruelty-free plant-based method of making a replacement for gelatin (currently produced by boiling the skin, tendons, bones from cows and pigs). Geltor’s aim is to disrupt/subvert the gelatin market with what is hoped will be a game-changing animal-free alternative. Because even if people don’t care about the animals, hard economics is an unanswerable argument.
The Future of Food: The Top 2 Trends Shaping The Food & Beverage Industry In 2018
CB Insights which sifts millions of media articles to track trends, lists the top 8 food trends for 2018. And the top 2 of the 8 are…… (drumroll here please):
That’s industry in-speak for rapid growth in the number of consumers adopting certain lifestyle-based diets, in particular the vegan diet (we’re a tribe!), and the paleo diet. “The paleo diet emphasizes natural, sustainable, plant-based foods, which relates to overall trends toward plant ingredients within the food space. Vegan and gluten-free foods have also moved into the mainstream since 2012.”
Revere (vegan energy drink powders), Rhythm Superfoods (vegan kale snacks) Koia (plant-based smoothies) are some of the vegan start-ups which have drawn investment this year. And tellingly, while start-ups in vegan and veggie meal kits like Sun Basket and Daily Harvest continue to attract funding, meal kit start-ups that are non-diet-specific (ie for omnivores) are struggling.
With the runaway success of companies like Beyond Meat and Impossible Food, and ever-increasing consumer demand for plant-based foods, start-ups are sprouting up all over. And some are pioneering new kinds of plant protein – not just nuts and soy. We’re seeing pea protein, algae protein and chickpea protein. Ripple is a great example. Ripple attracted funding of $43.6 million. That is a lot of funding. Its pea-based ‘milk’ is already sold widely in major grocery store chains. And no cows were hurt in the making of this milk.
The Ripple Effect
This time we’re not talking pea milk. The financial and technological stimulus the Vegan Mafia has provided to the plant-based market has created such a stir in the food industry, it’s less like a ripple, more like a tidal wave. Meat corporations cannot afford to be left behind. The US’s biggest meat producer Tyson, last year acquired a 5% stake in Beyond Meat, and followed this by setting up a $150 million venture capital fund to support the development of plant-based foods. Tyson is excited about the fund because it gives the company “exposure to a fast-growing segment of the protein market”.² General Mills, Hormel Foods, and Maple Leaf Foods are some of the other giants grabbing a piece of the plant-based action.
Not satisfied with that, many of the mainstream companies are producing their own plant-based product lines. Pret A Manger for example opened a vegetarian-only restaurant, Veggie Pret.
That proved so popular, this year the company announced plans to make it permanent. Ben and Jerry’s and Hellman’s are among others capitalising on the growing demand for vegan foods too.
Big Investors outside the food industry
Big investors outside the food industry, alarmed by the ravages animal ag inflicts on animals, the environment and the climate, are predicting and promoting a plant-based future too. In 2016 “a group of 40 investors including Aviva and Swedish state pension funds managing $1.25 trillion in assets launched a campaign to encourage 16 global food companies (including Kraft Heinz, Nestle, Unilever, Tesco and Walmart) to respond to the material risks of industrial farming and diversify into plant-based sources of protein.”
“The plant-based meat market is set to reach $5.9 billion by 2022 and could make up a third of the market by 2050 according to some estimates. Worldwide sales of non-dairy milk alternatives more than doubled between 2009 and 2015 to $21 billion over concerns regarding saturated fat levels, lactose intolerance, hormone content and antibiotic use in dairy cows, as well as questions on animal treatment.”
“Our population is set to increase to 10 billion people by 2050 and supplying protein to everyone will prove to be a challenge if we rely only on animal-based sources. This presents a compelling opportunity not only for forward looking investors but also innovative companies who want to profit from a burgeoning plant-based protein market that is set to grow by 8.4 percent annually over the next five years.”²
But would any of this have happened without the initial and ongoing $100s of millions impetus from the Vegan Mafia?
The host of pioneering plant-based companies, and the vegan investors backing them from behind the scenes, give us hope for the future. With the torrents of bad news we get daily on the sorry state of our world, it’s sometimes hard not to get down. But committed, driven, and talented vegans like Seth, Ryan, Kyle, Bill and the rest, still in the summertime of their lives, using their wealth so effectively to address the problems of the planet, set a rainbow for us in an otherwise dark and stormy sky. Long may the Vegan Mafia, and all the animals they are saving continue to flourish. And here’s hoping for a better tomorrow.
“I have been vegan for the past 7 years, vegetarian since 21 and animal lover all my life. During those years, I came to realize how my own actions – and the way I was taught to think and act – hurt my most beloved creatures in the world, hurt the planet, hurt our health. “
Vegan Illustrator Miki Mottes
In spite of veganism’s high profile these days, Miki identified 3 problems we have when trying to get our message across:
People still (erroneously) think going vegan is very very hard, and means depriving ourselves – but wishing we didn’t have to – of all our favourite things to eat and drink. To them we are the hairshirt brigade
People often see vegans as angry, aggressive and judgmental (in part because they don’t like having to justify their choices even to themselves)
“People don’t enjoy seeing images and videos of slaughterhouses while having their breakfast. Even if truthful (the truth food companies pay billions of dollars to hide from the public), this tactic usually achieves the exact opposite: it numbs people. They no longer look at the images and simply feel under attack.”
So let’s take a look at how the opposition, the meat and dairy industries habitually promote their products and make us feel good about consuming them.
Miki says, “Simple: with harmless, sweet and fun campaigns. Think happy cows, smiling kids (with a milk mustache) and laughing pigs. Industry giants made these products an important part of our childhood and family moments. No wonder thinking differently about them is so difficult.”
If you can’t beat ’em, join ’em – Make It Fun!
Miki decided to create his own cute, fun characters – they went viral
Before long he found himself bombarded with requests for more information. “First about iron and calcium sources and then about pretty much everything that had to do with a plant-based diet.”
It soon became a full-time job and Miki launched simplehappykitchen.com with “simple and relatable information about ingredients, nutrients, their sources and their effect on our health and the planet, [which] allows more people to open up, listen, and adopt new ideas.” It was a natural progression to produce his Simple Happy Kitchen book.
“These days I get thank you messages from young mothers, educators and fitness enthusiasts saying how helpful my work is. I don’t ask if they are vegan or not. I know that with the right information, delivered in the right manner, more people will happily adopt a vegan diet and lifestyle.”
And so on that upbeat note, let’s finish with some more fun stuff about how easy it is to be vegan!
Download for free Miki’s Protein, Calcium & Iron printable posters here
“In addition to our household cat, I had numerous pets – frogs, lizards, rats, turtles, fish, a rabbit and a family of adorable ducks. My childhood was replete with books about animals, animal toys and images of cute and cuddly animals… There I was, like most children, growing up believing I loved animals yet I was consuming animals daily. Whilst my love of animals was fostered, my taste for animal products was simultaneously cultivated.”
New Zealand-born prizewinning vegan artist Claude Jones describes her childhood – conditioned like every typical child into sustaining two completely contradictory ideas about animals at the same time in one brain. What we now, of course, call cognitive dissonance.
“My work seeks to expose such obvious contradictions in the face of widespread, culturally ingrained acceptance of this schism.”
Her work which appears quite simple, has a lot going on under the surface. She employs a deceptively innocent fairytale style, delicately drawn and in soft colours, as if for kids’ storybooks. The animals she depicts are anthropomorphised just as they so often are in children’s books. But our minds struggle to make sense of what our eyes are telling us – the shocking incongruity of the actions they are engaged in. Rabbits, universally viewed as timid and gentle, are seen wielding knives against other animals. A dog is bullfighting, or acting as circus ringmaster to a performing elephant, or experimenting on a hapless rabbit. Any given animal can appear as either perpetrator or victim. And yet all of them portraying ‘normal’ human activities that are not only legal but culturally acceptable, and accepted.
But let Claude continue her story: “For some time [as a child] I could only assume that we ate animals when they had died of old age. … we attempt to compensate for the murder of our fellow sentient beings in bucolic images in stories and animated films of happy, healthy farm animals grazing and sunbathing in lush fields, joyously bounding about, scratching, sniffing the earth, cuddling their human companions, and so on. I soon came to understand the brutal truth and simply could not reconcile my love of animals with harming them, let alone killing them. With plenty of other food options to choose from, at age 16, I decided to become a vegetarian.”
“Much later, in 2010, I finally made the connection between all animal products and animal suffering and decided it was time to shift from vegetarianism to veganism.”
“I find myself simultaneously fascinated and frustrated by our contradictory treatment of animals. Our human-centric perspective of the animal world positions rabbits, for example, as both cuddly companion animals but also as, laboratory specimens, meat and fur “products”. We support an industry that raises millions of pets that are accepted members of families yet trap, cage, torture and kill billions of animals annually for food, fur, leather. My work seeks to expose such obvious contradictions in the face of widespread, culturally ingrained acceptance of this schism.”
Much of Claude’s work reveals her concern about modern science’s meddling with nonhumans. In an earlier post I wrote about the science of gene-editing, CRISPR. Using CRISPR (clustered regularly interspaced short palindromic repeats) humans can now edit the genes of both animals and plants to ‘custom-build’ them in any way considered desirable and/or profitable. So already you can for example, if you have the money, order yourself a designer dog with black and yellow stripes – or brown with red spots – yes really. Maybe the creature Claude depicts here isn’t so very fanciful.
Take a look at some of the other bizarre creatures of Claude’s imagination in her Gallery collection, ‘Hybrid”. At one and the same time amusing and nightmarish, I think you’ll agree. But too close to present day scientific reality for comfort.
Fantastical hybrids appear in many world mythologies. The ancient Greeks, for instance, told of the dread Chimaera, a flame-belching monster made of body parts from three different animals. Nowadays the all-too-real ‘chimaeras’ don’t breath fire, but are every bit as monstrous – gene-edited pigs made to grow up with human hearts, ‘harvested’ at the right time to remedy the shortage of human-donated organs for human transplants.
“Jones questions the domination of humankind over all animal life, and our assumed right to meddle with the natural order of other species.”
– Simon Gregg, Art Curator
For me Claude’s powerful art epitomises the saying that a picture is worth a thousand words. It speaks volumes about Man’s rationally untenable, schizoid relationship with his fellow creatures.
Visit Claude’s website to learn more, and browse through her gallery of disturbing and thought-provoking pictures. There’s a good chance you will feel the need to fix a conflicted mind (and soul, and life), the inevitable result of attempting the impossible: making sense of schizoid presumptions about our fellow animals that are, unhappily, conventional wisdom today.
If that resonates with you, you could do much worse than trying vegan. It’s not hard and the rewards are great. As great as bringing your life into sweeter harmony with Life. I guarantee it.
“Polish born Dr Alex Hershaft believes he survived the Warsaw Ghetto in order to commit his life to stopping the oppression of animals in the meat industry. Speaking at the final leg of his European tour at the Jewish Museum in London this week, 82-year-old Alex told the astonishing story of how his harrowing experience resulted in a lifelong passion for animal rights.”
Last week the London Evening Standard featured the story of Dr Hershaft, one of the few Jewish survivors of the Warsaw Ghetto.
To put the miracle of his survival in context:
400,000 Jews were trapped inside the ghetto (1940-1943)
245,000 of them were sent to Treblinka concentration camp
In all 300,000 Warsaw ghetto Jews died in concentration camps
A further 92,000 of them died of mass shootings, starvation and disease, in the valiant uprising against the Nazis, and the final destruction of the ghetto
Estimates of the total number of Jewish people annihilated by the Nazis in World War II – between 6 – 11 million.
Each one was not of course simply a statistic, but a real person with a life of his/her own. And mere facts and figures cannot convey the unspeakable horror of the World War II Holocaust. So it’s even more inspiring that Dr Hershaft, this incredible man, channeled his years of suffering and trauma into compassion for other sufferers of oppression – those others now confined just as he was then, often brutally treated, robbed of dignity, and denied their basic rights as sentient individuals – the animals that humans farm for ‘food’.
Estimates of animals killed in the world every year? More than 56 billion, and tragically rising. That is even without counting fish and other marine animals.
The dictionary definition of ‘holocaust’ is ‘destruction or slaughter on a mass scale.’ Yet if we dare to apply such an emotive word to the monstrous flood of life blood flowing from the bodies of those billions of individual cows, pigs, chickens and sheep, slaughtered (like Hitler’s victims) by human hands, we are swiftly shouted down with cries of outrage. But is there a better word to describe what is happening behind closed doors this very second? Click here and I can guarantee you some surprise, if not downright disbelief, at the numbers of different species being stripped of their lives second by second so humans can eat their bodies.
Is this not holocaust on an unimagineable scale, passing unseen, unremarked, and mostly unprotested, right under society’s collective nose? A horror of dystopian inhumanity, insanely become acceptable, for which society at large feels no compunction or concern.
It’s not using the H-word in this context that’s an outrage. This present day holocaust itself is the outrage. So good people, let us close our ears to those cries of indignation, and let’s not stop using the H-word. The outraged will just have to suck it up, because there can be no more authoritative validation for its use in this context than from a Jewish survivor of the Nazi holocaust himself. Dr Hershaft likens “the treatment of animals in the meat industry to his experience within a concentration camp, including the use of branding and witnessing piles of body parts on a regular basis.”
“Following a successful career as an environmental chemist, a work trip to a slaughterhouse made him realise his true vocation. As a result in 1976 he co-founded the Farm Animal Rights Movement (FARM) and became a vegan in 1981.”
Dr Hershaft with fellow survivors on a boat to America
Dr Hershaft says of his experience:
“This is when I finally realised that there was a valid reason for my surviving the Holocaust and a valid way to repay my debt for surviving. This is when I resolved to spend the rest of my life fighting all forms of oppression.”
Ever since, Alex has spent his life campaigning for the rights of farm animals; as a member of the Advisory Council of Jewish Veg in America, Patron of the Jewish Vegetarian Society, and the current President of FARM.