Whatever you may think of PETA, this is a genius move IMHO. By honoring Naruto, the crested black macaque with a famously goofy grin, as “Person of the Year” the organisation is emphasising that “he is someone, not something”. And what a person he is! I only wish he were able to revel in this accolade – though as long as he is safe and happy…. Go Naruto!
To find out more about the strange tale surrounding Naruto’s fame, look at Naruto & the Selfie – The Case is Settled