Inside an Animal’s Skin – A Mind-Blowing Experience

This recently landed on my Inbox mat! It is truly groundbreaking stuff and offers hope that new technology will have a huge impact on the already gathering momentum for Animal Rights. If people can experience what it is like to be in an animal’s skin, they will gain empathy and make the connection. It’s very very exciting.


Where do the millions of animals we consume live?

Pam, I’m happy to announce that Animal Equality‘s unique virtual reality experience into the lives of farmed animals will be launched internationally on March 1st. Check your email that day. You will be one of the first people to receive information about the launch. For the moment, I want to send you this sneak peak.


I have watched, read and taught about animal suffering in factory farms before. I knew it was bad in factory farms in the US, England, Europe, China and Latin America. Yet, something extra-powerful comes across in VR. The heightened visual closeness brings heightened emotional attunement and thus the true extent of the cruelty to individual sentient animalsAnthropologist & Writer Barbara J King

As Animal Equality’s Director of Investigations, I have been directly involved in the filming of the footage of this project. We have filmed factory farms and slaughterhouses in Mexico, UK, Germany, Spain and Italy.

Pam, I have directed Animal Equality’s investigations for over ten years, visiting hundreds of farms and several slaughterhouses. While inside these places, I have always thought that if only I could bring people into those facilities, it would change the way they view animals.

Now, thanks to virtual reality, I can.

We are planning to bring iAnimal to students, politicians and influential people throughout the world. I am sure that this project has the ability to save lives. Please check your email on the 1st March for updates.






5 thoughts on “Inside an Animal’s Skin – A Mind-Blowing Experience

  1. Yes, definitely a great idea. I love any effort that puts animal suffering front and center, that’s what we need! For too long, it has been hidden and out of sight. Everyone should experience this, whether voluntary or forced viewing. Although, with their eyes covered they may not be ‘seeing’ all there is to see, as they could close their eyes, that’s the only downside.

    Liked by 1 person

  2. This sounds like a significant step in the right direction towards getting the truth out about the dreadful suffering of animals in factory farms. It is time people knew about the suffering that takes place in order for them to eat meat, to know what it is like for these poor defenceless animals. Thanks for sharing this.

    Liked by 1 person

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